Loyalty isn’t optional — it’s measurable

Digital passes in Apple & Google Wallet sit where customers already look dozens of times a day.

• 60–80% typical wallet pass open rates vs ~20% average email opens — people actually see your program.
• Brands with digital loyalty see about +25–30% more repeat visits than without structured programs.
• Across mature programs, loyalty averages about 4.8× ROI — wallet-native cards are built to capture that attention.

Digital loyalty cards for modern businesses